Business Intelligence Service

We Are

A prescriptive business intelligence service powered and scaled by behavioral-science-trained AI

We Are Not

A traditional market research or analytics firm that delivers static reports and cold analytical results without a connection to action

Strategic Partner

We Are

A partner that delivers decision-ready, motivation-informed strategies

We Are Not

A dashboard provider or tool that leaves interpretation and execution up to your team

Motivation Focused

We Are

Focused on the why behind behavior using validated motivational data

We Are Not

Reliant on past behavioral trends alone to make forward-looking recommendations

Collaborative Engagements

We Are

A collaborative service that integrates into your team’s workflow and domain expertise

We Are Not

A self-serve SaaS tool requiring internal data science or strategy maturity to get value

Prescriptive Actions

We Are

A provider of prescriptive, goal-oriented intervention plans that can be measured and iterated

We Are Not

A vendor offering generalized insights or blanket strategies

Data Enhancer

We Are

Equipped to work with and activate your existing data: behavioral, transactional, demographic, and open-ended feedback

We Are Not

Dependent on large new data collection efforts or full data overhauls

Partner Friendly

We Are

Designed to enhance and differentiate from your existing partners, including firms such as Kantar, Environics Analytics, NIQ, Dynamic Yield, Qualtrics, and your agency of record

We Are Not

Seeking to replace your research, martech, or analytics ecosystem

Scalable Tech

We Are

Scalable and technology-driven, enabling speed and specificity in both insights and execution

We Are Not

Limited by lengthy manual processes and analyses

Ongoing Optimization

We Are

Continuously optimizing your strategic direction through MotiveLoop

We Are Not

Delivering one-time reports that become outdated the moment your audience shifts